June 14, 2010

Sapporo Beer Commercial - Legendary Biru

I came across this unusual ad for Sapporo biru.  Not your typical beer commercial, it's a visual feast that moves you through time in a vertical motion to show the brewing process of Sapporo beer using bits of Japanese legend and culture.
Lavish scenes of flowing streams, caverns and temples with Daiko drummers pounding on beer casks, humongous sumo wrestlers, and fire breathing dragons heating the vat.  It's refreshing to see a commercial that doesn't bore and cause me to flick the remote, which I do compulsively, because 99.5% of tv commercial suck!
For a larger view, here's the Youtube link.

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