January 30, 2011

Logo design for The Comedy Hui

The Comedy Hui is an improv comedy troupe that has been cracking up audiences around Maui for the past year.  Their show is a series of skits based on characters created with the help of the audience, who get to shout out situations and define each character's odd quality. Then the real fun begins as the group improvises the dialog and acts out the scene until it reaches some hilarious climax and "Black out!" is yelled from the wing. The ringmaster of this giggle-circus is Amanda Taulere and after doing lights for one of her shows, I ended up creating a gobo/logo to project on the back wall and then helped her develop the Comedy Hui logo further.

It's a rather complex logo featuring multi-colored, semi-transparent type with shiny metallic outlines and each letter overlaps the next. Yes, it breaks some of the logo guidelines that many designers say one should NEVER veer from... gradients, bevels, raster image, etc.  Do I care?  Nope. While aristocratic designers insist that there are rules that are essential to good logo design they would also agree, after being pressed, that rules need to be broken sometimes. No matter  what the list of rules consists of, the first is usually "standing out" and the last is "break the rules sometimes". Amanda and I discussed what logos should and should not be according to "the rules" and she chose to go with her gut instinct. I cannot dismiss the client's preference, nor my own, and the result has pleased us both.

See how the logo looks on The Comedy Hui website, and their Facebook page.

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